NONE: Re: ONLINE-ADS>> guaranteed impressions

Re: ONLINE-ADS>> guaranteed impressions

Kevin Leathers (
Tue, 28 Jan 1997 18:41:57 -0600

Stefanie Nelson Wrote:

>The guarantee should be the minimum number of impressions the advertiser should
>expect in the given time period, not the maximum. Overdelivery is not a bad
>thing - it brings the total cpm and cost-per-click down, making your site look
>more efficient than was expected.

I agree. We decided that we would base our fees on a minimum number of
impressions. If we deliver more they are free, if we deliver less we only
bill for the percentage of exposures delivered. In order to avoid changing
our cost stucture as our visitor counts increase, we are allowing for
additional advertisers at incrimental increases. By over booking and under
delivering we could maximize our returns, but may chase away advertisers
that expect a minimum amount of reach.

Kevin Leathers

Kevin J. Leathers
Director, Advertising Sales & Marketing A Service of Elecomm Internet Applications
3616 Far West Blvd., Suite 101-234 Austin, Texas 78731-3074 USA
1+(888) 451-2842 toll free USA
1+(512) 451-2842 outside USA

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