Re: ONLINE-ADS>> Links in a new window

Brian Pomeroy (lunar_at_voicenet.com)
Wed, 29 Jan 1997 00:51:14 -0500

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>Unil now, most of the ads I have seen have linked straight to the
>advertisers site in the user's original window. Now, I am noticing an
>increasin number of sites where clicking on an add makes the advertisers
>site pop up in a new window. Has anyone got insight, statistics or ideas
>about the difference between the two approaches?

Forcing an ad to pop up in a distinct window (as opposed to simply a new
window) has a definite visual impact, and can also help users to navigate
their way back to the original site (by simply closing the spawned window).
Some people with whom I've spoken, though, feel the effect can easily be
overdone and thus annoying. Also, some of that spawning is dependent on
JavaScript, which is not supported by all browsers.

**********************************************************
BRIAN POMEROY

+ Author, "BeginnerNet: A Beginner's Guide to the
Internet and the World Wide Web"
<http://www.slackinc.com/books/33225hom.htm>
E-mail: lunar_at_voicenet.com
WWW: http://www.slackinc.com/yoursite/
http://www.ison.com/pomeroy/

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