NONE: ONLINE-ADS>> Summary - Clipping Services
ONLINE-ADS>> Summary - Clipping Services
Kevin Leathers (Kevin.Leathers_at_elecomm.com)
Thu, 30 Jan 1997 12:54:39 -0600
I received many direct replies to my request for a good clipping service
(online or offline) to find out if our press releases are having any effect.
My main objective is to find out if we are being published.
I thank everyone for taking the time to help me out and would like to post
the results of my findings:
The best one I have found so far, for my needs, was submitted by Jim Sterne
at Target Marketing: He advised me to contact Steve McIntosh at Research On
Demand PH: 800-200-4095 or email: <mcintosh_at_deco.net>. Steve relpied that he
searches hundreds of newspapers, magazines and trade journals for any
mention of you or your company. His charge is $250.00 and he will fax the
text of the articles in 24 hours. I have not hired Steve to do this yet, but
will most likely use him, in the near future
Other recommendations included:
>Lytec Systems at 1-888-PHYNET1 or http://www.phynet.net/Lytec
>gives you free access to the National Library of Medicine's searchable
>database of 8 million citations from 3,800 medical, dental, health and
>scientific journals.
>The oldest and largest and most dependable (read: thorough) clipping
>service is Bacon's Clipping Service in Chicago. Don't have number
>immediately available. Have used them on and off for many years ... have
>*never* missed a clip in a piece of legitimate/recognized media. They also
>offer a bunch of other useful services.
>call Burrells
>201-992-6600
>They can help.
>I tend to use elibrary to check for press coverage by searching for
>company/product name, etc. It's at: http://www.elibrary.com/
>Also you could try searching NewsPage, who archive selected news stories
>from various sources at http://www.newspage.com/NEWSPAGE/BNPSearch.html
>Neither of these will probably be as comprehensive as you'd like, but in the
>absence of anything better they could be useful.
>Lexis-Nexis would be one outstanding tool for this purpose. ...Their
database is very deep and well-organized; hundreds of magazines and journals
(including medical), newspapers, newsletters, and even broadcast transcripts.
>Lexis-Nexis includes a service called "Eclipse" which works like an
>automated clipping service updated at intervals you select. You can have
>several "Eclipse" requests running simultaneously, each with it's own
>search criteria. However, the service is not inexpensive. ... Check
www.lexis-nexis.com.
Again thank everyone for their input, and for helping to make this
discussion group a good tool for networking with other marketers.
Kevin
Kevin J. Leathers
Director, Advertising Sales & Marketing
OBGYN.net: A Service of Elecomm Internet Applications
(http://www.obgyn.net) kevin.leathers_at_obgyn.net
(http://www.elecomm.com) kevin.leathers_at_elecomm.com
3616 Far West Blvd., Suite 101-234 Austin, Texas 78731-3074 USA
1+(888) 451-2842 toll free USA
1+(512) 451-2842 outside USA
-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
ADSmart.net is the best way to buy or sell online advertising space.
ADSmart's TrueTargeting methodology accurately pinpoints target audiences,
matching campaigns to the most appropriate ad spaces on the Web.
http://www.adsmart.net
-------------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
