Re: ONLINE-ADS>> Reciprocal links

Josh McCormack (jmccormack_at_scholastic.com)
Mon, 30 Jun 1997 11:05:55 -0400

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Bev Bernard wrote:

>...we have found that the search engines though providing lots of
>impressions,
>simply don't give us the number of clicks as directories and targeted
>content sites do. Whether that's because people are looking for
>something
>specific and don't want to take the time to divert to another site, or
>some
>other factor remains to be analyzed.

This is indicative of the 'transformation' of the Internet that I think
will actually take place, instead of the complete death others have
foretold. The plain truth is that the majority of the Internet is filled
with outdated material and collections of links. To find a site with
interesting, relevant, current information, and links to comparable
sites is an achievement. I've found that most search engine listings
will give you a spike in entry page views, but for intensive, long
lasting site inspections you have to go the extra mile. Creative,
personal marketing is necessary to make an impression on relevant
people.

On a personal level, we're attempting to bring this about on our web
site through the recent addition of a bulletin board where people can
post html, links and messages,(http://www.travelersdiary.com/Diary/) and
a new compensation program we'll be instituting for content creation.

Josh McCormack
http://www.travelersdiary.com
The Internet Magazine of First Person Travel Experiences

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