Re: ONLINE-ADS>> Banners: should we pack our bags?

FitnessLink (fitlink_at_voicenet.com)
Tue, 01 Jul 1997 09:56:35 -0400

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At 02:51 AM 7/1/97 -0700, Pat McCarthy wrote:
>In marketing our advertising program (which has nothing to do
>with banners) we've found that many advertisers and ad agencies are stuck
>in thinking that banners are the only option for advertising web sites.

Has anyone else (who is is selling ad space) found this to be true? I have
been trying to push alternate forms of advertising (e-mail lists, content
sponsorship) but have found some advertisers to be "stuck" in the idea that
the only way to advertise is with a banner. Most are unwilling to try
something "new," even if I present them with an obviously better, more
targeted, alternative. I look forward to any comments.

Shannon L. Entin shannon_at_fitnesslink.com
FitnessLink - The Health and Fitness Source!
http://www.fitnesslink.com
http://FitnessLinkPros.com

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