Re: ONLINE-ADS>> Reporting robot activity in web statistics

Jim Sterne (jsterne_at_targeting.com)
Tue, 01 Jul 1997 16:40:13 -0700

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At 10:27 AM 6/27/97 -0700, Mark J. Welch, Esq. wrote:

>My thought: shouldn't ALL ad tracking software provide a mechanism to
>separate out "commercial robots" and "personal robots" for reporting of
>ad activity? I expect that over time, these will become increasingly
>important to advertisers,

I agree - but here's a conundrum:

Those personal robots were sent by individuals who
expressed strong interest. The ads on the robotically
retrieved pages may not actually be *seen*, as the people
may not look at everything their robots fetch. But the
value of the eyeballs that *do* look at these ads might be
higher than others. Others were interested in looking at
the pages once. These people are interested enough to set
up robots.

So I guess we need a study to measure the clickthrough
on banners that are seen as a result of those personal
robots as compared to others. Is the technology up to the
challenge? Is there a company up to the challenge?
----------------------------------------------------
Jim Sterne http://www.targeting.com
jsterne_at_targeting.com Target Marketing
Author: "World Wide Web Marketing" 805-965-3184
and "Customer Service on the Internet" Consultant
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