ONLINE-ADS>> ASME Issues Guidelines for New Media

Thom Forbes (tforbes_at_tforbes.com)
Tue, 1 Jul 97 09:14:04 -0400

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Hairong Li <hairong_at_admedia.org> wrote:

>
>An issue in online publishing is that the traditional boundary of
>editorial contents and commerical contents has blurred. The Wall Street
>Journal published an article on this issue earlier. I wondered if
>Sarah's method of pointing in editoral contents to advertisers' web sites
>might affect readers' perception of the credibility of contents,
>especially for medical contents. This is an issue one of our online
>projects will be exploring soon. No doubt, this method of advertising is
>more subtle and thus, is likely to be more effective than banner
>advertising.

The American Society of Magazine Editors has issued Guidelines for New
Media that call for clear distinctions between editorial and advertising
content that appear on magazines¼ websites. Among other issues, the
guidelines specifically address the linking of advertisers' sites from
editorial content -- an issue that has been raised recently on this list.

Because ASME does not yet have a website, I have, with its permission,
posted the Guidelines at
http://adsonline.miningco.com/library/weekly/blASME.htm. --Thom Forbes

---


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