NONE: Re: ONLINE-ADS>> Banners: should we pack our bags?
Re: ONLINE-ADS>> Banners: should we pack our bags?
Michael J. Sexton (preinc_at_mail.albany.net)
Wed, 2 Jul 1997 08:06:28 -0500 (CDT)
>At 02:51 AM 7/1/97 -0700, Shannon wrote
>
>Has anyone else (who is is selling ad space) found this to be true? I have
>been trying to push alternate forms of advertising (e-mail lists, content
>sponsorship) but have found some advertisers to be "stuck" in the idea that
>the only way to advertise is with a banner. Most are unwilling to try
>something "new," even if I present them with an obviously better, more
>targeted, alternative. I look forward to any comments.
We sure find this to be true when we create marketing plans for our clients.
Not only are many of these forms better in terms of effectiveness they can
be cheaper too. I run into alot of people who want me to guarantee the
results. In fact, a stock broker wanted me to guarantee him a rate of
return for his web site and a majordomo for investment advice (like he could
ever do that for the securities he sells). Even with all the news about
the web there is still alot of misguided phobia out there about trying
anything new that we cannot guarantee.
Mike
****************************************************************************
Michael J. Sexton
E-mail: preinc_at_albany.net Voice: 518-478-9401
33 Crannell Avenue
Delmar, NY 12054
http://www.albany.net/~preinc/resume.htm
