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NONE: Re: ONLINE-ADS>> Banners: should we pack our bags?
Re: ONLINE-ADS>> Banners: should we pack our bags?
Tommy Oddo (tommy_at_oddo.com)
Wed, 2 Jul 97 07:56:52 -0000
Shannon Entin at shannon_at_fitnesslink.com wrote:
>At 02:51 AM 7/1/97 -0700, Pat McCarthy wrote:
>>In marketing our advertising program (which has nothing to do
>>with banners) we've found that many advertisers and ad agencies are stuck
>>in thinking that banners are the only option for advertising web sites.
>
>
>Has anyone else (who is is selling ad space) found this to be true? I have
>been trying to push alternate forms of advertising (e-mail lists, content
>sponsorship) but have found some advertisers to be "stuck" in the idea that
>the only way to advertise is with a banner. Most are unwilling to try
>something "new," even if I present them with an obviously better, more
>targeted, alternative. I look forward to any comments.
I don't sell ad space. However, I think most people remain relatively
skeptical of anything that has to do with the Internet, period. And, if
the "advertiser" is a third-party (who purchases or makes recommendations
on a client's behalf), s/he is even more likely to be reluctant to try
anything new, no matter how good it *appears* to be.
Selling something that is relatively new (especially a "new" and better
idea) has always been an uphill battle -- I've got the arrows in my back
to prove it. :-| What most people really want, is something that has
been around for 10 years -- well, in cyberspace, maybe 2 years -- even
though many say otherwise. The trick is to find the organizations that
say they want something better and really mean it. And, in the process,
you've got to make sure that your "better alternative" doesn't get
extinguished by all of the "firemen". :)
Tommy
_____________________________________________________________________
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