ONLINE-ADS>> Digital Help / July 2, 1997 / issue 1

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Digital Help / July 2, 1997 / issue 1
=======================================

Digital Help is a weekly supplement to subscribers of The
Online Advertising Discussion list. Its purpose is to
provide a way to match list members who can help with
those seeking the following:

-examples of online promotion to be used in a book or presentation
-statistics related to online promotion
-reviews of sites for the purpose of validating a promotional model
-opinions of their products related to online promotion
-participants for surveys related to online promotion
-job applicants for positions in online promotion

Please send your responses DIRECTLY to the PERSON MAKING THE
REQUEST, NOT to the list posting address.

Unsubscribe instructions for the discussion list are at the
bottom of this message.

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In this issue:
==============

1. search engine visability
2. thesis help - online retailing
3. statistics - top Internet ad agencies
4. site review - FlightBrief (http://www.flightbrief.com)
5. statistics - top advertisers on the net
6. advice on Internet consulting
7. help buildling discussion of on-line marketing internationally
8. presentation help - European business use of the net
9. need net case studies - market research, sales and advertising
10. need list of ESD sites
11. need advice on ad pricing and pitching sponsorships
12. need contract and part-time people

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Date: Tue, 24 Jun 1997 06:48:08 -0700
From: Dan Jondron <danj_at_classicar.com>

I, too, have been lurking for months. I really appreciate all of the
information that has been shared in this list. We are the largest classic
vehicle magazine on the Internet currently providing over a half million
page views/month. We are a content provider for Pointcast Network. We have
worked with both Flycast and Webconnect and have an appreciation for the
newness of the web advertising industry. My issue for the group is that I
would like to take another stab at search engine visability. Does anyone
have any experiences, good or bad, with any of the various products that
claim to upgrade ones listing? Thanks.

Classic Car Source
800-945-4077
www.classicar.com
1155 N. State St. #417
Bellingham, WA 98225
danj_at_classicar.com

----------------------------->> NUMBER 2

Date: Tue, 24 Jun 1997 17:44:58 +0200
From: "A.E. van Voorst" <AvVoorst_at_worldonline.nl>

Hallo,

I am a student in Holland busy with my thesis and looking for some help
and/or comments to my statement. In order to become an effective on-line
retailer (in Holland), on-line retailers should use a variety of ways of
communication with their customers, instead of only relying on the
Internet. With a variety of ways do I mean the communication tools(kotler)
advertising, sales promotion, public relation, personal selling and direct
marketing. In order to get a better insight in this matter I would like to
know what you think. Can they rely on the Internet or should they also use
tools outside the Internet????

I would be very pleased if anybody could give me some useful tips or
places, persons I could contact about this matter.

With kind regards,
Marchien Bottema
Hamburgerstaat 8b
9714 JB Groningen
Holland Tel 00 31 505 714002 or email avvoorst_at_worldonline.nl

----------------------------->> NUMBER 3

Date: Tue, 24 Jun 1997 12:34:21 +0000
From: Susan Quinn <susan_at_wordcasters.com>

Does anyone know which of the large ad agencies are most heavily into
Internet advertising? Is there a website that lists Web advertisers,
agencies, or companies?

Thanks,
-Susan

----------------------------->> NUMBER 4

Date: Wed, 25 Jun 97 18:40:30 -0000
From: Gregg Lewis <gflewis_at_mindspring.com>

I am Gregg Lewis, President of FlightBrief (http://www.flightbrief.com),
a new, subscription-based weather and flight planning site for pilots
throughout the US. Our site went online June 1 and we are currently
working on marketing the site to the aviation community. We have tried to
do our marketing homework, pouring over two excellent books by list
members Scott O'Keefe "Publicity on the Internet" and Kim Bayne "The
Internet Marketing Plan." We are registering with the major directories,
completing an exhaustive linking campaign, planning a press release to
aviation media, and we are pursuing co-marketing agreements with major
players in the industry. Thanks to these books, I think our marketing
plan will bring thousands of potential pilots to our new site.

A lingering doubt I have is whether we have done everything on our site
to be prepared for the new visitors and close the sale with our potential
customers. New visitors to the FlightBrief come to the homepage and we
hope, most will select the "Take a Tour" button so that we may show them
our site's features and products. Our goal is to get them to sign-up for
the free 14-day trial as the way to really see everything the sites have
to offer. I'm not convinced we have done everything to create an
environment where these new pilots spend the time to take the tour and
subscribe.

What have other subscription-based sites done to get visitors to
subscribe or sign-up for a free trial? Anyone have any noteworthy
examples? Please feel free to rummage through FlightBrief. I am including
a temporary user id and password for online ad members.

User ID -----> market
Password ----> market1

I will post to this list the results of any changes I make to the site.

======================================================================
Gregg F. Lewis | E-mail: gflewis_at_flightbrief.com
President | www: http://www.flightbrief.com
|
FlightBrief Online Services, Inc | phone: 770/590-4100
Providing weather and flight | fax: 770/590-1195
planning for aviation |
======================================================================

----------------------------->> NUMBER 5

Date: Wed, 25 Jun 1997 20:34:11 -0500
From: Tom Borgerding <tborgerding_at_futurepages.com>

Hi All,

I am wondering if there is a list of who the top advertisers on the net
are and if someone can point me in the right direction to that site.
Your help is much appreciated. Thanks for all the helpful advice so
far. Thank you in advance.

Tom..

-- 
<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>
<>                    Thomas J. Borgerding                      <>
<>                   VP Marketing and Sales                     <>
<>                 http://www.futurepages.com                   <>  
<> Bringing Interactivity & Advertising to College Publications <>
<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>

----------------------------->> NUMBER 6

Date: Thu, 26 Jun 1997 05:53:37 -0600
From: Mark Bernier <MarkBernier_at_Writeme.com>

Hello,
I have just begun an Internet Marketing and Consulting service in
Guadalajara.  I feel that I have a lot of studying to do still in
order to deserve the position I have given myself.  I have been
reading the "online-ads" for some time now.  Sure, would
appreciate any advice from professionals out there on internet
consulting.

Thank you for your help.

--
MarkBernier_at_Writeme.com
Bela Fleck fan In Guadalajara

Intermark: Internet Marketing and Consulting

----------------------------->> NUMBER 7

Date:   Thu, 26 Jun 1997 16:17:38 +0100
From: "Christopher Pett" <chris_at_firstconf.com>


Hi - this is the first message I've posted to o-a but I've been following
the discussions with great interest for a few weeks now.  The international
enquiries are particularly interesting - we're all starting to look
globally for on-line advertising revenue, it seems, and not before time.

My company organises Internet conferences around the world (don't worry,
this isn't a sales pitch) and we're meeting highly wired advertising
executives in South Africa, across Europe , Pacific-Rim countries and
India/Pakistan.  These guys are very forward-looking and understand their
markets better than anyone.  We want to build up the discussion of on-line
marketing internationally - particularly Push-based marketing - and if
there's anyone out there who wants to help me do this, please get in touch.

Christopher Pett                    chris_at_firstconf.com
First Conferences Ltd            Tel: +44 (0)171 404 0424
Fax: +44 (0)171 404 7733     http://www.firstconf.com


----------------------------->> NUMBER 8

Date: Fri, 27 Jun 1997 08:10:31 -0400
From: Lawrence Peryer <lperyer_at_mail.cduniverse.com>

Hello. I have a bit of a call for help. I am preparing a paper to be
delivered in Amsterdam in the fall at a seminar geared towards helping
European businesses make better use of the net. I would welcome
commentary and anecdotes from anyone on this list in the following
areas:

1. European-based business people currently using the net. What have
been your successes, failures, areas of greatest difficulty?

2. General commentary on why the European market for consumer goods
online appears healthy (I'm an online retailer, more or less), but
Eurobusiness has been slow to market biz to biz.

Case histories welcome. Please email me direct at
<lperyer_at_cduniverse.com>.

Thanks,

Larry

                                                             
  Lawrence Peryer, Jr.                            CD Universe         
                                                             
  Dir., Business Development                 fax 203-269-3930  
                                                            
  http://www.cduniverse.com/cgi-bin/cdubin.exe/lobby/frm=mail


----------------------------->> NUMBER 9

Date: Fri, 27 Jun 1997 16:10:17 EDT
From: peterwaj_at_krysia.uni.lodz.pl

Hello everybody,

I'm looking for good and detailed case studies of successful net application 
to market research, sales maximization and advertising. Both hands-on approach
and academic one are acceptable. Is anybody familiar with the literature or 
sources ?
Preferably, please reply to my email address.

Regards, 

Piotr Wajszczyk
University of Lodz, Poland
<peterwaj_at_krysia.uni.lodz.pl>

----------------------------->> NUMBER 10


Date: Fri, 27 Jun 1997 15:05:23 -0700
From: John Brewer <john_at_luckman.com>

I need to plan a campaign for ads on ESD sites. Does anyone know where I
might locate a compiled list of sites which are successfully doing a good
job of ESD?

Thanks!

John



___________________________________

John Brewer
Director of Marketing
Luckman Interactive Inc.
1055 W. 7th Street   Suite 2580
Los Angeles, CA.  90017

Ph: 213-614-0966
Fax:213-614-1929

john_at_luckman.com
___________________________________


----------------------------->> NUMBER 11

Date: Sun, 29 Jun 1997 14:10:48 -0300
From: beatriz martinez <beatriz_at_caribe.net>

hello:
I am the marketing and sales director of the only (and largest)
newspaper web site in San Juan, Puerto RIco (http://www.endi.com). To
make a long story short we are the first web site to deal with ad
agencies in order to bring their clients ads and sponsorships to our
newspaper. I NEED more experienced people on this field to give me some
advice in various issues such as:
        
#1. I started doing presentations two months ago to ad agencies (mainly
looking for sponsorships). I already have four sponsorhsips (two big
banks, one big store, and one mortgage bank) the prices range from
$2000.00-$4000.00/month. We havent launched our site officially and we
are getting 10,000 hits a day. Is this a good price to sart with
considering that there are only 200,000 internet users in Puerto RIco
and that things are just starting down here?

#2. I'm having a lot of problems (just like everybody else at the
beginning) convincing ad agencies and their clients about the growing
power of this medium. I thought that maybe some of you could give me
some tips since maybe you have a little bit more experience... issue
like "if you rotate my banner then you should charge me less than what
you have on your media kit since not everybody is going to be able to
see my banner, and another issue is eventhough the largest insurance
company in Puerto Rico is going online they dont think they should
sponsor our health section (on our web site) because they dont think
that the people that are going in to read the newspaper are going to
read about health issues on the Internet.

Sorry for such a long post and I APPRECIATE ANY COMMENT whatsoever. Feel
free to contact me through my personal e-mail: beatriz_at_endi.com
thank you for your help.

regards,
Beatriz Martinez
Sales and Marketing Directos
El Nuevo Dia Interactivo
beatriz_at_endi.com

----------------------------->> NUMBER 12

Date: Wed, 02 Jul 1997 12:18:36 -0400
From: Sharon Tucci <publisher_at_allaboutmoney.com>

Hi everyone!

I'm the owner of Ergodynamix - the publisher of All About Money (free email
newsletter that some of you may be familiar with).  

We're expanding the Ergodynamix family rapidly with a variety of new
products and services and are looking for people to fill approximately
10 different positions right now.  All of which are on a contract basis
and are part-time.  For most of the positions, location is not important.
Positions range from sales to editing to web site development.  We anticipate
a total of over 50 positions to be available by the end of August. Although
most of the positions are Internet-based, not all are.  However, having
Internet access is a must for any applicants.

If you want to be associated with a growing company that is on the cutting 
edge of product development, look no further!  Due to this rapid expansion, 
we've set up an announcement list of new positions as they open, and old 
ones as they are not filled.  If you are interested, 
mailto:join-ergo_at_allaboutbiz.com to be added.

Regards,

Sharon Tucci


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Common sense financial advice delivered to your mailbox weekly.  

To subscribe, send an email to: mailto:majordomo_at_list.gen.com 
with "subscribe allaboutmoney" in the message body.
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