 |
|
NONE: ONLINE-ADS>> Different Model
ONLINE-ADS>> Different Model
Steve Glover (steveg_at_freebairn.com)
Wed, 25 Jun 1997 17:04:58 -0400
I was curious, but a different model than just "banner" advertising was
presented to me through a client that I found interesting. They have
bought banner and "advertorial" (sponsorship) space on a trade magazine's
website, but rather than having the banner (which is on the main homepage)
click thru to the client's website, it clicks through to the advertorial,
which then clicks through to the clients webspace.
After talking to our media Vice President, who is fiercely opposed to
current internet CPM ratios, clickthrus, etc., she thought this was an
ideal plan. While it was an accident that the trade magazine made the link
to the advertorial rather than the client website, it struck both me and
our media VP that this is an ideal web advertising strategy. Her initial
concerns were in conveying a message via a banner for the same price or
higher than you could convey a message in a full page ad in print.
Is anyone aware of other websites where this is done? I mean, where the
banner links through to an advertorial (on the website) as a part of the
banner rate?
Best Regards,
Steve Glover
NMS
Freebairn & Co.
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
|
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List. |
|
|
Online Advertising Industry Leaders:
Clicksor
List and Found
AdJungle
The Laredo Group
Add your company...
|
