NONE: Re: ONLINE-ADS>> Advertising in Shanghai, International
Re: ONLINE-ADS>> Advertising in Shanghai, International
Michael J. Sexton (preinc_at_mail.albany.net)
Thu, 3 Jul 1997 07:44:23 -0500 (CDT)
At 04:24 PM 7/2/97 +0200, you wrote:
>
>I'm curious to know if it's a simple but pervasive view that *only*
>Americans are a worthwhile audience (to offer advertisers) as he
>indicates many sites believe, or if anyone has another experience with
>*their* advertisers wanting (or not) to reach other markets, like Canada
>or Japan or Europe or South America or wherever?
>
I work with alot of small businesses in upstate New York. When I try to
explain how the web can make their small local business into a company that
does business globally they ussually think I am lying or they voice all
sorts of objections (tariff restrictions, import/export rules, etc.).
I have credited this experience to the fact that I am dealng with people who
have only thought in local market terms for years. Getting them to focus on
a National or North American strategy is tough enough. When I start talking
about Japan and Europe they freak. Canada proves a different story because
we are just as close to Montreal as New York City and Boston. Businesses
here are used to thinking about Canadian markets.
Also, for years the American press and certain high ranking people at
American Fortune 500 companies have been saying that it is impossible to
export to the EU or Japan because of restrictive trade laws. The coverage
of the EU's attempts to block the Boeing/McDonnell (sp?) Douglas merger
locally is a good example of the bad media some export markets get. My
clients are small business people who are afraid of getting in over their
heads here so they limit their efforts to the USA, Canada and sometimes
Mexico (because of NAFTA).
Mike
****************************************************************************
Michael J. Sexton
E-mail: preinc_at_albany.net Voice: 518-478-9401
33 Crannell Avenue
Delmar, NY 12054
http://www.albany.net/~preinc/resume.htm
