ONLINE-ADS>> OPM

Leo Sheiner (leo_at_netcomuk.co.uk)
Thu, 03 Jul 1997 22:16:18 +0100

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I wonder if others on this list can give me an idea of how many orders
or leads they generally receive per 1,000 exposures? On Safe-Audit.
this is a number which we track for our clients. In fact we track per cent
of clicks to exposures and then per cent of orders (or leads) per click. So
it is easy enough to see at a glance the number of orders per 1,000
exposures. In general it seems that the score is between one sale per
thousand and one sale per two thousand exposures. Is this good, bad
or about right?

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