RE: ONLINE-ADS>> Charging for cached banners?

Mike Pooler (pooler_at_pcgame.com)
Fri, 4 Jul 1997 12:34:07 -0700

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Denman Maroney wrote:

> Sites cannot provide data on how many cached files are being delivered
because caching is invisible to them.

When an entire page has been cached by a browser, and the browser loads the
cached copy, that's invisible. But let's say that my site sends ten pages,
for example, and each page contains code to display one particular ad. But
for those ten times, the ad itself is only transmitted 6 times. That means
that there are four people who either had the *banner* cached, or they had
graphics turned off.

Mike

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