ONLINE-ADS>> Advertorial Links

test_at_canoe.ca
Fri, 4 Jul 1997 11:58:25 -0400

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This message is in response to Steve Glovers message about advertorial
links.

<Is anyone aware of other websites where this is done? I mean, where
the banner links through to an advertorial (on the website) as a part of
the banner rate?>

CANOE, Canadian Online Explorer http://www.canoe.ca, has been offering
this type of additional advertising for quite sometime. Our clients are
offered an "ad page" as part of their advertising package. The client
then has the choice to have their banners and/or buttons link to either
this ad page or their web site. Content for the ad page is decided upon
by the client. This ad page helps to reinforce the message that is
trying to be delivered via the banner or the button.

Hope this helps.

Regards,
Krista Kalbfleisch
Marketing Assistant
kkalbfle_at_canoe.ca
Tel: (416) 947-7290 Fax: (416) 947-2209
CANOE - http://www.canoe.ca - Canada's most comprehensive web site.

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