Re: ONLINE-ADS>> Charging for cached banners?

Ryan L Malone (Ryan_L_Malone_at_notes.seagate.com)
7 Jul 97 10:13:23

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Michael J. Sexton" <preinc_at_mail.albany.net> wrote:

> Like most subjects on this list, yes but....
> In other media (radio TV etc) repetition is key. Locally radio ad reps
> are told that a consumer must hear an ad about 6 times before they take any
> action. A wide market of cached ads indicated that consumers are getting the
> repeat messages that are required for a good campaign.

I agree with what you are saying, but the average consumer needs almost 10
impressions of the same message for it to sink in. If you take the randomness
of banner ad placement as it is now, you would need a banner to be in
circulation for quite some time.

Thoughts?

Ryan Malone
Seagate Technology
Tape Storage Division
ryan_l_malone_at_notes.seagate.com

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