NONE: ONLINE-ADS>> Ad Bytes / July 8, 1997 / issue 23
ONLINE-ADS>> Ad Bytes / July 8, 1997 / issue 23
rhoy_at_o-a.com
Tue, 8 Jul 1997 06:44:48 -0500 (CDT)
Ad Bytes / July 8, 1997 / issue 23
===================================
Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:
1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.
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In this issue:
==============
MODERATOR's NOTE
Search Engine Watch
IN THE NEWS
Internet firm's irresistible pitch... - San Francisco Business Times
Sites experiment with advertising... - NetMarketing
Agencies sound off about Web sites... - Ad Age
Mag Editors Impose Editorial-Ad Rules - Wired News
Incentive programs meet email ads - News.Com
K2 unveils interactive banner forms - Ad Age
AOL usage accounts for 55% of time... - Internet IT Informer
DoubleClick Results-Based Banners... - Media Daily
Sponsorships Get Better with Age - Web Track - Jup. Comm.
New Century Network launches major... - Ad Age
MODERATOR's NOTE
----------------
Last week there were tons of articles worth reading about online
advertising. But before we get into that, I wanted to let you know
about one new resource I uncovered in my surfing - Search Engine
Watch ( http://www.searchenginewatch.com/ ).
Search Engine Watch is the brainchild of Danny Sullivan, the
author of "Webmaster's Guide to Search Engines" - the definitive
document on how to optimize your web site for indexing. Danny
has expanded his efforts to include tutorials on search engine
technology, technical status of the various search engines, and
even search engine trivia. Danny offers all his expertise for
free. He only asks that you consider paying a voluntary fee
of $25 to help keep things going. Subscribers get a little
extra - an exclusive e-mail newsletter, previews of "in progress"
projects and other detailed information not available to the
general public. For anyone who is serious in this business,
$25 is a minor price to pay for the wealth of information Danny
is providing. I encourage you to support his efforts.
Now on to the news!
IN THE NEWS
-----------
Internet firm's irresistible pitch: Read an ad, get paid
San Francisco Business Times
http://www.amcity.com:80/sanfrancisco/stories/063097/newscolumn1.html
CyberGold Inc., the company that pays consumers for reading
ads online, seems to have proved its worth. This story reports
that a test on Time Warner's Pathfinder Network yielded up
to 13 times more click-through responses than conventional web
banner ads.
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Sites experiment with advertising to offer free service
NetMarketing
http://www.netb2b.com:80/cgi-bin/cgi_article/monthly/97/07/01/article.9
Dana Blankenhorn runs down five services that give away for free
services in exchange for viewing ads.
==============
Agencies sound off about Web sites
Ad Age
http://www.adage.com/interactive/articles/19970630/article2.html
Jane Hodges asks agencies what they think when it comes to buying
ads on major online properties.
==============
Mag Editors Impose Editorial-Ad Rules
Wired News
http://www.wired.com/news/news/culture/story/4889.html
Upset with the collision of editorial and advertising content
on the web, The American Society of Magazine Editors issued
guidelines for separating the editorial from the advertising.
==============
Incentive programs meet email ads
News.Com
http://www.news.com/News/Item/0,4,12025,00.html
Instead of paying people cash like CyberGold, Intellipost's
BonusMail program pays people for reading ads with points that
can be exchanged for things like frequent flyer miles.
==============
K2 unveils interactive banner forms
Ad Age
http://www.adage.com/interactive/articles/19970630/article5.html
K2 Design annnounced it will roll out a turn-key interactive
banner program called "Vampire" this Fall.
==============
AOL usage accounts for 55% of time spent on-line by US households
Internet IT Informer
http://www.mmp.co.uk/mmp/informer/netnews/HTM/71n1d.htm
PC-Meter released this week that their numbers indicate over
half of the time spent online in US households was done so on AOL.
==============
DoubleClick Results-Based Banners Triggers Debate
Media Daily
http://www.mediacentral.com/Magazines/MediaDaily/Archive/1997063001.html/634827
DoubleClick says it will start offering to sell ads by
cost-per-click, cost-per-lead, cost-per-sale or cost-per-download.
There is a big catch, however. Ads appear in the space publishers
couldn't sell anyway. And critics say it devalues the impression.
==============
Sponsorships Get Better with Age
Web Track - Jupiter Communications
http://www.jup.com/newsletter/webtrack/feature.shtml
This article discusses why sponsorship may be more beneficial
that just buying banners.
==============
New Century Network launches major Web site
Ad Age
http://www.adage.com/interactive/articles/19970630/article4.html
New Century Network unleashed its Newsworks site this week - 135
newspapers under one umbrella. If you cringe like me at the thought
of giving Microsoft more of your hard-earned cash to reach local
markets online, consider these guys.
That's it!
richard
moderator
online advertising discussion list
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
More neighborhoods to visit than New York. (And much safer.)
Stop by and see our online media kit. No need to take the subway.
http://www.geocities.com/mediakit/
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