Re: ONLINE-ADS>> Non-U.S. markets

Walter Soldierer (Walter.Soldierer_at_t-online.de)
Wed, 09 Jul 1997 12:09:52 +0200

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On 06 Jul 1997 bill_at_euromktg.com wrote:

>Our Website carries, it
>seems, the only statistics about the "other 90%" of the planet (i.e., those
>who do not speak English), and we estimate that only 75-80% of the online
>world is fluent in English. Which leaves 20-25% of all those online who
>are not targeted by, and hence never buy from, online advertisers in the
>U.S. who work online in English only. (See
>http://www.euromktg.com/eurostats.html for references.)
>

I joined this list several weeks ago and I think its an excellent resource.
Thanks.

Only 75-80 English%? That's interesting. We offer 13 different languages at
our site and we recently checked a slice (1.000.000 visitors) of the custom
logs that our programs generate. We found out that 81.23% chose the English
language to navigate our site.

Due to the nature of our service the site attracts "average surfers". Also,
we established a franchising system to let other web sites use the service
from our server. So the stats data were derived from about 1.500 web sites
world-wide. That's why we believe that 81.23% English is quite a
representative figure. However, if a visitor chose German this doesn't
necessarily mean they aren't fluent in English. So I think even more than
85% (90%?) of web users should be able to read English pages.

As for targeting ads by region, we use visitor's top level domains but
thanks to AOL and Compuserve this doesn't work 100%. Therefore we also use
the page language chosen.

--Walter Soldierer

-- ------------------------------------------------------------
Dr. Walter Soldierer hermes_at_all-yours.net
All-Yours Internet Solutions http://www.all-yours.net/
The Digital Postcard autoresponder response_at_all-yours.net

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