Re: ONLINE-ADS>> Click Through Rate On Jump Pages

Steven Bustin (sbustin_at_earthlink.net)
Fri, 11 Jul 1997 06:32:46 -0700

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In response to Sue Levin's question on jump page CTRs- have not
heard of anyone using a "jump page" to access entry to site and I
think Sue's concerns are well founded. In terms of the success of
jump pages, I have sold a jump page accessed through a banner
that then accessed an infinite variety of pages that appeared to be
the advertiser's pages but were in fact still within the site. It was for
the launch of a recent major studio movie and the CTR was excellent
with both the advertiser and the site quite satisfied with the
campaign.

Steven Bustin
sbustin_at_onlinemp.com

Online Media Partners
http:www.onlinemp.com
415-673-4NET

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