RE: ONLINE-ADS>> Click Through Rate On Jump Pages

Pesach Lattin (master_at_fantasylink.com)
Thu, 10 Jul 1997 13:02:19 -0400

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The WWW Woman wrote:
>I was wondering if anyone has had experience placing advertiser
>banners on a jump page. By jump page I mean that brief
>"cover page" that people often have before users really enter
>their site.

Do NOT do this. Among other things, it devalues your ad space. You are
trying to sell, hopefully targetted advertisements that have something
relevant to your site. The idea of a jump page is to make sure that people
know what the site is about before loading the next, perhaps heavily
graphic page. A lot of people get to the first page and go "Oh, this isn't
what I thought" and leave.

You advertisers are not willing to put advertisement for random people.
Some of them know this trick that some people use, and will stop
advertising if you try it.

I assume you are using a banner ad rotation program?

They are targetted ads, right?

Pesach Lattin
Sphere Online Publications

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