Re: ONLINE-ADS>> Avg banner viewing time

Sean Pfister (seanp_at_cnet.com)
Thu, 10 Jul 1997 11:00:24 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Master Page: "re: ONLINE-ADS>>Exporting to "Other" Countries"
• Previous message: Pesach Lattin: "RE: ONLINE-ADS>> Click Through Rate On Jump Pages"
• Maybe in reply to: Gary Skiba: "ONLINE-ADS>> Avg banner viewing time"

>Is there a recognized "average" length of time that banners are assumed to
>be available for viewing?

I'm fairly certain that there is not, if viewing time is the number of
seconds that a viewer might look at a banner (that has been fully loaded)
before moving on to another page. In other words, it's like attention span.
It seems that attention must vary by user, depending on the look of the
banner, the viewer's natural interest in the product or service, and a host
of other difficult-to-isolate factors.

If viewing time has to do with how a banner loads, that's probably
determined by server configuration, caching, connection speed (and other
things that more knowledgeable souls can address). These probably vary
considerably from site to site.

____________________________________________________
Sean Pfister
Director of Research and Analysis
seanp_at_cnet.com
Tel: 415/395-7805 x1529
FAX: 415/395-7814
Pager: page_seanp_at_cnet.com
Pager: 1-888-705-2179

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

No matter who you are trying to reach, we already do.
37 different themed communities.
http://www.geocities.com/homestead/homedir.html/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Master Page: "re: ONLINE-ADS>>Exporting to "Other" Countries"
• Previous message: Pesach Lattin: "RE: ONLINE-ADS>> Click Through Rate On Jump Pages"
• Maybe in reply to: Gary Skiba: "ONLINE-ADS>> Avg banner viewing time"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.