NONE: ONLINE-ADS>> Jump >> Avg View >> Bannerz >> Outrage
ONLINE-ADS>> Jump >> Avg View >> Bannerz >> Outrage
e/y/e/s/c/r/e/a/m - mark grimes (grimes_at_eyescream.com)
Thu, 10 Jul 1997 17:05:01 -0700
Richard/Cliff
Big time (and belated) congratulations on your
first anniversary of O-A. There's nothing better.
>Sue Levin re: Click-Through Rate on Jump Pages
>By jump page I mean that brief "cover page" that people
>often have before users really enter their site. We would
>like to try it but are concerned that people who are on
>jump pages often times just want to get inside rather than
>explore an advertiser's message.
These locations tend to get fantastic clickthrough for
advertisers, try to incorporate the advertising message with
your own content and visitors will be more forgiving of
you *blatant* advertising positioning.
(My real answer is if visitors your web site whine and
complain, tell them they can pay an annual subscription to
your site or they can *deal* with the ads)
>Gary Skiba re: Avg banner viewing time
>Is there a recognized "average" length of time that banners
>are assumed to be available for viewing? I would imagine that
>20-30 seconds would be the average. Does this sound
>reasonable? Is there an "official" number?
Haven't seen an official study, but I would hazard a guess that
20-30 seconds is way too long. I'd guess 5-10 second average
viewing time from the way most pages are designed.
>Mark J. Welch, Esq. re: Banner Advertising Domain Names
>First, I liked the domain name "BANNERS.COM" but it is
>currently held by a domain-hoarding firm and listed for sale
>at $8,000, which is about $7,750 beyond my budget.
Offer them the $250 and see if they bite, for that matter
offer to rent the name for a year.
This reminded me to swing by Internic and pick up
www.bannerz.com (tip of the hat to Filez, Clickz, and Liszt)
Mark, if you're interested in bannerz.com, let me know
and it's yours (for the price of an ice cold pint of Guiness
at the next Thunderlizard advertising conference in NY)
In the last 2-3 weeks four people have emailed me asking
if yours truly is still posting to this list. (and asking me to
send in a message, in my own-so-special way, so here
you are)
graphic outrage....
Here's a banner recently unleashed on poor unsuspecting
visitors to **a few** select sites. It received incredibly positive
feedback, and near record clickthrough.
http://www.eyescream.com/david.gif
Here's a banner that was spewed forth on a yet again
unsuspecting public. This one received abundant fan
mail...and pile of hate mail too. People clicked like
hopped-up rhesus monkeys.
BTW this banner was executed the early morning after
**the event**
http://www.eyescream.com/taste.gif
A journalist recently asked me "but don't you want
people to *like* your stuff?" My response "Nope, not at all,
I want people to either LOVE it, or HATE it, then respond
to it".
eyescream - we're bad to the bone...yada...yada...yada
Best
<M>
------------------------------e/y/e/s/c/r/e/a/m------------------------------
Mark Grimes 503/614-0705 telephone
mailto: grimes_at_eyescream.com 503/614-2026 facsimile
Traffic Building, Strategic Partnering, New Media Planning
Killer Creative and Design That Will Make You Scream
Portland, Oregon USA
--------------------< http://www.eyescream.com >---------------------
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