Re: ONLINE-ADS>> new payment model

ScottLT_at_aol.com
Sun, 13 Jul 1997 14:39:24 -0400 (EDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Steven Heath: "ONLINE-ADS>> Adbot"
• Previous message: Randall Farmer [Team 13429]: "ONLINE-ADS>> Banner size and click-through rates"
• Maybe in reply to: Leo Sheiner: "ONLINE-ADS>> new payment model"
• Next in thread: Billy Newsom: "Re: ONLINE-ADS>> new payment model"

Steven Heath shares:

<< We are currently creating a site for a Insurance company. We offered to
waive half of our fee (no small sum BTW) in exchange for a share in the
success of the site. Any policy sold/issued that is generated from the
website (either online or prompted them to go to an office/call) we are
givern a commisson.
>>

I've often thought about how arrangements like this work (and not just in
this particular context). I'm curious as to how the sales are verified. And
how those that take place via phone or an office are credited to the website.
Couldn't the insurance company lie? Do you have something in place to prevent
this or is it a matter of good faith?

scott
_________________________________________________________
s c o t t t i l l i t t
freelance (for now) marcom guy
t: (908) 287-1518 f: (908) 287-3212 e: ScottLT_at_aol.com
_________________________________________________________

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Take a stroll down Madison Avenue and see what other planners are up to.
Geocities - 312 million page views a month
http://www.geocities.com/MadisonAvenue/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Steven Heath: "ONLINE-ADS>> Adbot"
• Previous message: Randall Farmer [Team 13429]: "ONLINE-ADS>> Banner size and click-through rates"
• Maybe in reply to: Leo Sheiner: "ONLINE-ADS>> new payment model"
• Next in thread: Billy Newsom: "Re: ONLINE-ADS>> new payment model"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.