Re: ONLINE-ADS>> new payment model

Tom Hukins (tom_at_eborcom.com)
Sat, 12 Jul 1997 19:55:27 +0100

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Howard Firestone wrote:
>An advertiser wants to promote a dedicated 800 phone number in a banner ad
>and pay us $20.00 per inquiry to his call centre. We are wondering if
>anyone has had any similar experience with this kind of $ per inquiry as
>opposed to click-through

Just a quick thought: What proportion of people viewing this advert will be
outside USA/Canada? You could be wasting lots of impressions on people who
have no means of following up on the advert's message.

Regards,
Tom Hukins

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