Re: ONLINE-ADS>> Online media kits

Jane Klegarth (jane_at_bpbasecamp.com)
Mon, 14 Jul 1997 09:28:39 -0400

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Mark Dolley: "Re: ONLINE-ADS>> Non-U.S. markets"
• Previous message: Tom Hukins: "Re: ONLINE-ADS>> new payment model"

Lisa DeSisto asked:

>Has anyone seen any online media kits that you find
>useful and well-designed?

Lisa

Although I don't have an answer to the above question, I wanted to share
my thoughts with you on posting online media kits on our website. At
BaseCamp http://www.bpbasecamp.com , we have a form to request more
information, not because we are afraid to post our information but we
want the ability to follow-up with potential clients. We are in the
process of creating a new format that would 'require' a client to leave
their information behind 'before' he could access this information
online. We certainly want to be able to utilize this medium for what it
is, but we also want to know who has interest in our site.

Just another way of looking at things :-)

--
Jane Klegarth
Online Marketing Manager
Backpacker's BaseCamp
http://www.bpbasecamp.com
http://www.gearfinder.com
On AOL keyword: Backpacker
~~~~~~~~~~~~~~~~~~~~~~~
"We do the work, you take a hike"


----------------------------------------------------------------------
        This week's Online Advertising Discussion List sponsor:

     Sure, we're big. But the size of your budget doesn't matter.
        Our neighborhoods let you pinpoint exactly your target.
                      http://www.geocities.com/

-----------------------------------------------------------------------
Online Advertising Discussion List      To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/                     to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Mark Dolley: "Re: ONLINE-ADS>> Non-U.S. markets"
• Previous message: Tom Hukins: "Re: ONLINE-ADS>> new payment model"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.