Re: ONLINE-ADS>> Non-U.S. markets

Mark Dolley (mark_at_zapworks.com)
Mon, 14 Jul 97 10:31:36 -0000

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Suzan Nolan,suzan_at_blueskyinc.com wrote on 7/12/97 12:50 AM:

>It seems that only a half to a third of the European Internet population
>willingly chooses English-language sites as a *first choice* for
>consultation...and maybe even for click-through. Quelle horreur!

While Suzan was writing this, I was writing *this* on Clickz
(http://www.clickz.com) for Monday 14 July:

>Translation is a thorny question. The technology for machine translation
> is still not perfect, so it really boils down to whether translating
>your site will be financially worthwhile, given the potential for doing
>extra business. But remember one golden rule: those who don't speak
>English as a first language will be happy to sell you things in English,
>but are far happier buying in their own native tongue.
>
Are you starting to get the message now?

Mark Dolley,
Director of Business Development, zapworks

New content today only! http://www.clickz.com

(+1) 415 551 1800 http://www.zapworks.com
385 8th Street, Suite 210,
San Francisco, CA, 94103, USA

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