Re: ONLINE-ADS>> new payment model

Steven Heath (Steven_Heath_at_grey.net)
Mon, 14 Jul 1997 09:55:30 -0700T

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> I've often thought about how arrangements like this work (and not just in
> this particular context). I'm curious as to how the sales are verified.
> And how those that take place via phone or an office are credited to the
> website. Couldn't the insurance company lie? Do you have something in
> place to prevent this or is it a matter of good faith?

Your right, companies can lie and 'hide' sales etc.

We get credit when a transaction is processed via the website or the site
starts the sales process with the company. This company asks the first
time they talk to you 'oh BTW, how did you hear about us?'. If they say
internet/web/banner ad etc we get the credit for all biz from the person
over a certain period of time.

Now, the compnay could hide this and only creidt us sales that directly
come from the site. However, I have in place a system that is a mix of
faith (this company has one of the best reputations in the area) and
ability to review data (sans names etc)

I dont offer or suggest this model unless I am first comfortable that I
wont get screwed...

Also, this is often the model used for direct mail. Thus most clients are
aware of it and unliky to mess with you if they are a 'serious' business.

Steven Heath
General Manager - Western Division
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

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