Re: ONLINE-ADS>> Adbot and targeting...

Steven Heath (Steven_Heath_at_grey.net)
Mon, 14 Jul 1997 10:17:13 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Mark Dolley: "Re: ONLINE-ADS>> Cookies & Mediums is a word."
• Previous message: Steven Heath: "Re: ONLINE-ADS>> new payment model"

I agree first of all with 'targeting' ads. However, what does that mean.

With my recent post about Adbot it seems the term targeting esp. with
regard to Adbot has many different meanings.

Lisa J. Feld of Adbot says:

> Randall, the true value is not only advertising on smaller sites to save
>money.
> It is the ability to buy premium, highly targeted space and reach users
>that do
> use all of their resources on the web, not just a few.

Mark Welch says: (this was sent to both myself and the list, it may not
have been approved yet)

> Again and again, I recite the mantra: targetting, targetting,
>targetting. It is
> TARGETTING that ads value: by slicing up any existing inventory and
> reselling the demographic slices, the yield from ANY web site can be
>increased,
> assuming that the seller is able to minimize the transaction costs.

Hmm, so does the type of site qualify as targeting or is it based on the
profile of the viewer?

Well, IMHO, site type is the most simple type of targeting, just as buying
space in the travel section of a local newspaper. However, real dollars
does come if you say target my ad to females, 25-34, with HHI of $50k or
higher.

Adbot says $3 CPM for targeting
DoubleClick says $15-$70 CPM for targeting.

The question is: "What is it worth to you to get your target group?"

Steven Heath
General Manager - Western Division
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Sure, we're big. But the size of your budget doesn't matter.
Our neighborhoods let you pinpoint exactly your target.
http://www.geocities.com/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Mark Dolley: "Re: ONLINE-ADS>> Cookies & Mediums is a word."
• Previous message: Steven Heath: "Re: ONLINE-ADS>> new payment model"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.