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NONE: Re: ONLINE-ADS>> Cookies & Mediums is a word.

Re: ONLINE-ADS>> Cookies & Mediums is a word.

Mark Dolley (mark_at_zapworks.com)
Mon, 14 Jul 97 11:20:50 -0000

Rick Bruner,rick_at_bruner.net wrote on 7/12/97 7:58 PM:

>RE: Cookies, Mark Dolley wrote in issue # 110:
>>Folk are wrong to assume that cookies will endure. Check out the new
>>Navigator in Communicator or the new Explorer - both of them will allow
>>you to refuse cookies as a default. What the browser maker giveth, the
>>browser-maker taketh away (so it looks like Doubleclick got that new
>>round of funding just in the nick of time).
>
>This is absolutely wrong. I have followed this issue closely for
>Advertising Age, but a couple of my later articles on it were just briefs
>on the Web site and may have gone unnoticed.
>
<snip>
> both browser companies have opted to set up their 4.0 versions to
>ACCEPT all types of cookies by default. Uses have the option to set their
>preferences to refuse cookies more efficiently than the 3.0 version
>allowed, but few netizens are likely to bother digging through the arcane
>settings and change the defaults.

Might I suggest you closely reread what I wrote? I said the new browsers
would allow users to refuse cookies as a default. Where is this
absolutely wrong? The *default behaviour* for my browser is now to refuse
all cookies. My browser *allows* me to do that. I did not say that
browsers are pre-configured to refuse cookies by default, merely that
they allowed users to do so.

I note with interest that you offer no evidence to support your
suggestion that few users are likely to bother going through the security
options of their browser, in order to refuse all cookies. I had offerred
the status of Cookie Cutter for the Mac and Luckman's Anonymous Cookie
for PC, as top ten downloads on Shareware.Com, to support my own
assertion. And given that changing one's preferences is markedly easier
than downloading special software and setting it up, we should be ready
for ever-growing numbers of people refusing cookies.

As for this:
>"Mediums" most certainly is a word. My Merriam Webester's Collegiate
>Dictionary (tenth edition) indicates "mediums" is an acceptable plural for
>all uses of the word "medium.

If you're going to be condescendingly anal about people being anal then
might I venture to suggest you check your spelling (of Webster) first?

Cheerio,

Mark Dolley,
Director of Business Development, zapworks

New content today only! http://www.clickz.com

(+1) 415 551 1800 http://www.zapworks.com
385 8th Street, Suite 210,
San Francisco, CA, 94103, USA

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