NONE: Re: ONLINE-ADS>> Cookies & Mediums is a word.
Re: ONLINE-ADS>> Cookies & Mediums is a word.
Alan Ferguson (alan_at_5line.com)
Mon, 14 Jul 1997 13:07:34 -0700
On Sat, 12 Jul 1997 12:59:48, Rick Bruner <rick_at_bruner.net> opined:
<snip>
>The point is, advertisers scored a major victory with cookies as both
>Netscape and Microsoft decided to ignore the advice of a proposed new
>standard on cookies (IETF RFC 2109, for those who have followed the issue),
>and both browser companies have opted to set up their 4.0 versions to
>ACCEPT all types of cookies by default. Uses have the option to set their
>preferences to refuse cookies more efficiently than the 3.0 version
>allowed, but few netizens are likely to bother digging through the arcane
>settings and change the defaults.
Any advertisers out there rejoicing over this news? The fact that NS and
MSIE chose to ignore the proposed standard is not surprising, it's their
baby. To make it harder to set these new marvels to alert the user to
attempted tracking is also in keeping with their game plan.
This is just the position most surveys show users don't like and begs the
question: Why don't they give you the choice on set-up? The answer of
course, is most would probably refuse. Would you? They may have won this
minor battle but the war's certainly not over.
>The upshot is, cookies are probably here to stay, at least that's my
>prediction. Netscapes Lou Montouli (who actually invented cookies and is
>now their chief of protocols) told me that, short of a major firestorm of
>negativism from users regarding their 4.0 pro-cookies stance, Netscape is
>committed to cookies as an important tool for commerce on the Web. Same
>story from MS.
Cookies are here to stay, and those that can get away with it will continue
to do so, but would you bet your business on it? If you're counting on this
technology as a must for online commerce you better hope that the people
who refuse them and the millions of others that don't use the NS/IE system
are not the consumers you want. The negativism that is out there now and
will continue to grow will not be directed toward the "Big Two" but instead
be voted on site-by-site by the Netizens of the world.
The promise of internet commerce will flourish when and if the ability to
conduct one-to-one interaction is founded on trust, not deception, just as
it is in the "real" world.
The view from here...
Alan
--------------------
Alan Ferguson
5line Communications
Marketing
http://5line.com
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