Re: ONLINE-ADS>> Online media kits

Josh McCormack (jmccormack_at_scholastic.com)
Tue, 15 Jul 1997 17:25:34 -0400

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Jane Klegarth wrote:

> We are in the
> process of creating a new format that would 'require' a client to
> leave
> their information behind 'before' he could access this information
> online. We certainly want to be able to utilize this medium for what
> it
> is, but we also want to know who has interest in our site.
>

I understand the importance of being able to contact people who are
interested in your site, however, will they be interested in your site,
or the potential to advertise on your site? I appreciate the web because
it allows me to gather information without having to request it. Having
to ask for the information that should be readily available for me to
review before knowing that I want to talk to a representative makes me
want to not call that representative. I believe this is the point of
online media kits, and I respect it. If you want to use the web,
especially as a primary source and/or business, it should be used to its
fullest.

Josh McCormack

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