ONLINE-ADS>> *very* highly targeted advertising

Dan Jondron (danj_at_classicar.com)
Tue, 15 Jul 1997 09:29:38 -0700

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With all the talk about targeting, I would like to hear how others are doing
with * very* highly targeted advertising. It seems that there are many
levels of targeting. For us, the most targeted products might be old car
dealers, old car parts and old car supplies, slightly less targeted would be
new cars for sale and much less targeted might be cigars and other products
used mostly by men in their 40's and 50's. What is the best that folks have
experienced for CTR? We have seen CTR up to 50% for dealers of classic autos
and parts at Classic Car Source. We have thus far been unable to charge
anything like the $70 CPM mentioned by Adbot. Thanks for your comments.

Dan Jondron
Classic Car Source
800-945-4077
www.classicar.com
1155 N. State St. #417
Bellingham, WA 98225
danj_at_classicar.com

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