Re: Subject: ONLINE-ADS>> True Value of Ad Space

Steven Heath (Steven_Heath_at_grey.net)
Tue, 15 Jul 1997 08:46:26 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Jim Sterne: "Re: ONLINE-ADS>> Cookies & Mediums is a word."
• Previous message: Susan Donahue: "Re: ONLINE-ADS>> Prizes For Alcohol Sites"

> Regarding a poster's disbelief about how inexpensive some of the ads were
> at Adbot:
>
> Actually, some of the sites selling space via Adbot actually can live
> with those incredibly low CPMs -- some of them are selling their excess
> inventory via the service, if I've heard right (I'm not at all
> guaranteeing I have :). Also, you can probably expect those low high bids
> to get a little bit higher as more and more advertisers join in the
> auction...at least, that's what the advertisers are hoping. :->

That what I thought may be happening as the first 'lot' went at $5 CPM (or
those not sold Adbot purchased for that). That why I went to site otehr
day and found the $0.55-$3 CPM. A DROP from the first several auctions to take
place.

Anybody from Adbot want to jump and say how they see the direction of
these auctions going?

PS Does not mean I want to hear about click thrus or other similar
ideas/auctions. (see my post about branding with banners on 13/6/97 (which
I could nto
find on archive for some reason))

Steven Heath
General Manager - Western Division
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

xe-a*dsCUTfq/twTHROUGHsh#aioTHEor!sa_at_wCLUTTERagn+se
CUT THROUGH THE CLUTTER
http://www.geocities.com/mediakit/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Jim Sterne: "Re: ONLINE-ADS>> Cookies & Mediums is a word."
• Previous message: Susan Donahue: "Re: ONLINE-ADS>> Prizes For Alcohol Sites"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.