Re: ONLINE-ADS>> Cookies & Mediums is a word.

Jim Sterne (jsterne_at_targeting.com)
Mon, 14 Jul 1997 18:11:12 -0700

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At 12:59 PM 7/12/97 -0700, Rick Bruner wrote:

>Netscape and Microsoft decided to ignore the advice of a proposed new
>standard on cookies (IETF RFC 2109, for those who have followed the issue),
>and both browser companies have opted to set up their 4.0 versions to
>ACCEPT all types of cookies by default.
...
>The upshot is, cookies are probably here to stay,
...
>short of a major firestorm of negativism from users

Cookies keep track of what I look at and search for and
am interested in. As a result, Web sites that incorporate
cookies are more interesting than others. Other sites have
dumb banner ads. Sites with cookies have interesting banner
ads. They also have dynamic pages that make their content
more interesting than other sites. Users will appreciate
the added value and vote with their clicks.

The value is high enough to marketers that Madison Ave will
roll out a "Got Cookies?" campaign if necessary.

----------------------------------------------------
Jim Sterne http://www.targeting.com
jsterne_at_targeting.com Target Marketing
Author: "World Wide Web Marketing" 805-965-3184
and "Customer Service on the Internet" Consultant
====================================================

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