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NONE: Re: ONLINE-ADS>> 80 cents/clickthrough is NOT a good deal!
Re: ONLINE-ADS>> 80 cents/clickthrough is NOT a good deal!
Leo Sheiner (leo_at_netcomuk.co.uk)
Tue, 15 Jul 1997 18:33:13 +0100
Randall Farmer <rfarmer_at_HiWAAY.net> wrote
>
>In an earlier message (June '97 archives), someone said that a person was
>getting "a good deal" from a cheap but low-performance ad, which, once you
>do the math, was at about 80 cents per click-through. Not so. A very
>well-designed, moderately targeted ad on the DoubleClick network is
>about 62 cents per click-through according to my calculations, and a good
>ad on LinkExchange bought at member rates ($12.50 CPM, bought in blocks
>of 4,000 impressions) can be even cheaper. However, you don't get real
>value until you look away from major sites to the smaller sites -- the
>ones that either have to sell their ads cheap to get any or are not the
>primary source of income for the site maintainer. Some sites sell by
>click-through, with rates ranging from 2 cents per clickthrough (no joke!)
>to a more common 10 or 15 cents. What's more, I've found some sites which
>have CPMs way below $10.
<snip>
On safe-Audit we accept proposals as low as 5 cents per click
(and they do get accepted by a lot of our 350 sites). Safe now has
an aggregate of 11 Million user views a month and it is growing by
half a million additional user views a week, so we are unlocking a
lot of inventory. More common is a hybrid proposal like 2 cents a
click plus $10 per sale.
Leo Sheiner
http://www.global-m.com/ for guaranteed profits on the Internet
mailto:leo_at_netcomuk.co.uk Telephone +44181 346 0770
Generate profit with Banners at http://www.safe-audit.com/
Resource site http://www.Chemicalweb.com/
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