NONE: Re: ONLINE-ADS> 80 cents/clickthrough is NOT a good deal!
Re: ONLINE-ADS> 80 cents/clickthrough is NOT a good deal!
Randall Farmer [Team 13429] (rfarmer_at_HiWAAY.net)
Tue, 15 Jul 1997 14:12:06 -0500 (CDT)
On Tue, 15 Jul 1997, Leo Sheiner wrote:
> On safe-Audit we accept proposals as low as 5 cents per click
> (and they do get accepted by a lot of our 350 sites). Safe now has
> an aggregate of 11 Million user views a month and it is growing by
> half a million additional user views a week, so we are unlocking a
> lot of inventory. More common is a hybrid proposal like 2 cents a
> click plus $10 per sale.
Hmm...it seems that you don't always have to go to small sites to get
cheap ads...anyway, it seems like within a week every major ad network
will have spoken out against (or at least replied to) that post. All I
meant to say by that post was that most or at least many of the big sites
and ad networks aren't providing a good deal -- why was this person
calling 80 cents/clickthrough from a high-volume website a good deal when
they could have been paying a much more reasonable nickel a click via
Safe-Audit or a downright cheap 2 cents/clickthrough on an independent
site? (or 6.8 cents a click-through on Adbot, or fifty bucks a
clickthrough on DoubleClick...just kiddin on that last one, of course) Of
course, an ad's value does involve more than clicks -- return visitors if
you're promoting a website or sales if you're buying ads for a product,
for example. However, cost per click is still a pretty good measurement
for many campaigns (heck, even CPM is a good method for some of the
branding blitzes).
---------------------------------------------------------------------------
Randall Farmer
rfarmer_at_hiwaay.net
http://hiwaay.net/~rfarmer
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