ONLINE-ADS>> adbot and targeting

Herman Tumurcuoglu (hermant_at_microtec.net)
Wed, 16 Jul 1997 03:31:34 -0400

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Steven said:

>I was going to recommend these sites to
>Adbot while they ramp up their own
>sales. But at $.55 to $3 CPM is it even
>worth the time to talk to Adbot?

NO. Here is another question. Is it even worth adbot's time?

We are putting together an alternative for brand name sites that want to
maximize return on their banner impressions by bartering them with other
brand name sites. Like a ad network but focused on quality sites. Please
see information on the Elite Banner Network soon to be launched at
http://www.mamma.com/elite.

Steven brings up a good point about targeting. Knowing Mark, I think he
would reply that people with the same demographic profile can have
different interests which vary over time and that is what site
characteristics helps target: motivation and interest. Myself I think price
is the bigger issue. Adbot does offer some good targeting, It could be
better but the gains may be marginal in the final analysis. Remember from a
profile point of view we are dealing with a lot of demographic overlap on
the Web. In the end, it's just like Steven said. What is it worth to you?
And is there someone willing to sell at that price. These days, it seems
that the later is a more important determinant of price tags.

Herman Tumurcuoglu MAMMA: Mother of All Search Engines
http://www.mamma.com

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