NONE: ONLINE-ADS>> FlyCast Communications
ONLINE-ADS>> FlyCast Communications
Larry Braitman (lbraitman_at_flycast.com)
Tue, 15 Jul 1997 19:34:27 -0700
Dr. Kenneth J. Henry, wrote:
> Anyone here have any experience with the Flycast Network? I have
> placed a
> few pages in my site with them for a test drive, but I would like to
> know
> if others have experiences they would like to share about this
> organization.
>
> My immediate thoughts are that they have a unique approach to
> marketing
> banner ads, but I do have some reservations as to their ability to
> sell
> "top-dollar" ad space.
>
> Any input would be appreciated.
I am VP -- Corporate Development at FlyCast. Many Web sites are using
FlyCast as a complementary advertising sales channel. We have seen
several patterns emerge. Most of the sites price their FlyCast
advertising at or near rate card, thereby avoiding channel conflicts
while opening up their inventory to a broader array of buyers. In
addition, several sites utilize FlyCast's "Blind Buy", effectively using
FlyCast as a "remnant" channel without jeopardizing their normal rate
card. Because each site controls its own pricing on the network, each
site has the opportunity to determine how it uses FlyCast. As always,
the sites having the greatest success on FlyCast are adept at providing
superior value to advertisers, and at communicating that fact (by using,
among other things, the marketing tools we provide on the media buyer's
desktop).
Lawrence G. Braitman
FlyCast Communications
123 Townsend Street, 2d Floor
San Francisco, CA 94107
telephone: 415.975.5364
pager : 800.639.0713
lbraitman_at_flycast.com
www.flycast.com
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
With 312 million page views a month, we have more reach than your
toothbrush. (Probably more frequency, too.)
http://www.geocities.com/
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
