Re: ONLINE-ADS>> Cookies

Jim Sterne (jsterne_at_targeting.com)
Thu, 17 Jul 1997 18:51:01 -0800

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At 2:07 AM -0700 7/16/97, Rick Bruner wrote:

>I certainly would agree that most Net users are instinctively anti-cookies.

Seems like everybody in line in front of
me at the grocery store uses an affinity
card. They get 10% off. They get coupons.
They get specials. They get tracked.

>The main reason that users are so against cookies, however, is that privacy
>advocates have taken charge of shaping public perception

Bingo. It's up to marketers to promote their
use. Just like a login is tolerable if the
reward is sufficiently high.

>I say they're worth preserving,

SO do I. But if they are to fall by the wayside
or be set to a default of NO by the browser makers,
then we'll just have to get more creative with
the incentives.

----------------------------------------------------
Jim Sterne http://www.targeting.com
jsterne_at_targeting.com Target Marketing
Author: "World Wide Web Marketing" 805-965-3184
and "Customer Service on the Internet" Consultant
====================================================

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