Re: ONLINE-ADS>> Online media kits

Chris Bertchie (chrisb_at_townhall.com)
Mon, 21 Jul 1997 09:08:44 +0000

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> Jane Klegarth wrote:
>
> > We are in the
> > process of creating a new format that would 'require'
> > a client to leave their information behind 'before'
> > he could access this information online.
> >

> Josh McCormack wrote:

> Having to ask for the information that
> should be readily available for me to review before
> knowing that I want to talk to a representative makes
> me want to not call that representative.

One of the truisms of ad sales is that if you don't talk to a
prospective advertiser, they remain just that: prospective. Until I
have qualified you as an advertiser, and know what your objectives
are and what your product or service is, I can't give you the best
proposal. I'm with Jane, and want to create a simple
required registration (name, email, phone, company) to front my
online media kit.

Chris Bertchie,Advertising Director
TOWN HALL (townhall.com)
214 Massachusetts Avenue, N.E.
Washington, DC 20002
Phone: 202-608-6019 Fax: 202-544-7330
Email: chrisb_at_townhall.com

The democratic process gets wired at townhall.com!

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