Re: ONLINE-ADS>> Cookies

Kathy E. Gill (kathy.gill_at_boeing.com)
Mon, 21 Jul 1997 11:16:02 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Robert A.: "Re: ONLINE-ADS>> Cookies"
• Previous message: Chris Bertchie: "Re: ONLINE-ADS>> Online media kits"

Rick Bruner <rick_at_bruner.net> wrote:
> I certainly would agree that most Net users are instinctively anti-cookies.
> Again, I can't cite the stats now, but I recall seeing recently that more
> than 80% of Net users said they were against cookies when cookies were
> explained to them (but how were they explained, one wonders).

There are very simple reasons cookies fall into the 'hated or dispised'
category. Sites use them without explaining why; sites use them when
they (the site) are not engaged in commerce; site sysadmins don't know
what the heck they are doing, and so the server wants to set a cookie
*for every bloody GIF* on a page. For those of us with 3.0 browsers,
this adds to exasperation, in general.

You want people to accept them? Then help your cohorts understand how to
program them. Advise your clients to *prominently* display privacy
notices. When this info is missing, this is a case of the web site
screaming, SHOUTING, No Comment!

See W. Wacker, The 500 Year Delta -- nice chapter on privacy. It is our
information; if it has value to advertisers, well, figure out a way to
compensate us.

Kathy
(who is a communicator, not an ad person -- returning to lurk mode)

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

The New York Times on the Web targets ads with EXCEPTIONAL PRECISION
due to user-supplied demographic information on 1.7 million registered
users. Find your audience. ---------->>> http://www.nytimes.com/adinfo

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Robert A.: "Re: ONLINE-ADS>> Cookies"
• Previous message: Chris Bertchie: "Re: ONLINE-ADS>> Online media kits"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.