ONLINE-ADS>> Ad Bytes / July 22, 1997 / issue 25

rhoy_at_o-a.com
Tue, 22 Jul 1997 08:42:39 -0500 (CDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: rhoy_at_tenagra.com: "ONLINE-ADS>> MODERATOR's NOTE: Sponsorship Introduction - New York"
• Previous message: jeffl_at_mmgco.com: "Re: ONLINE-ADS>> Cookies"

Ad Bytes / July 22, 1997 / issue 25
===================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Unsubscribe instructions for the discussion list are at the
bottom of this message.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

The New York Times on the Web targets ads with EXCEPTIONAL PRECISION
due to user-supplied demographic information on 1.7 million registered
users. Find your audience. ---------->>> http://www.nytimes.com/adinfo

----------------------------------------------------------------------

In this issue:
==============

IN THE NEWS
An Ad of One's Own - WebMaster Magazine
NY Times Site Now Offers Pinpointed Ads - Media Daily
Caching a Boon for Users, But Not Site... - SF Chronicle
Heard The Latest Banner Ad? - MSNBC
PC Meter Renames, Remakes Itself - Wired News
Online Newspapers Jilted by Advertisers - Wired News
PointCast Direct offers per-click ad banner... - Ad Age

NEW PRODUCTS, SERVICES, & REPORTS
Focalink SmartBanner 2

IN THE NEWS
-----------

An Ad of One's Own
WebMaster Magazine
http://www.cio.com/WebMaster/070197_customer.html

Jim Stern does it again with a very good article on Infoseek's
UltraMatch technology.

==============

NY Times Site Now Offers Pinpointed Ads
Media Daily
http://www.mediacentral.com/Magazines/MediaDaily/Archive/1997071502.html/332691

The New York Times has now integrated their 1.7 million-name
registration database with their ad server.

==============

Caching a Boon for Users, But Not Site Developers
San Francisco Chronicle
http://nytsyn.com:80/live/Latest_columns/197_071697_094207_22910.html

Here is a story that is a refreshing change to the often over-hyped
and inaccurate reporting about how much we as web advertisers
really know about our visitors.

==============

Heard The Latest Banner Ad?
MSNBC
http://www.msnbc.com/news/85922.asp

Energizer and AudioNet have teamed up to deliver a banner that
captures the "Thump, Thump, Thump" we all know and love.

==============

PC Meter Renames, Remakes Itself
Wired News
http://www.wired.com/news/news/business/story/5357.html

PC Meter's changing its name, its habits and the way it counts
surfers in response to its competitors and clients.

==============

Online Newspapers Jilted by Advertisers
Wired News
http://www.wired.com/news/news/business/story/5327.html

Adding interactivity to news stories is see as the way for
newspapers to get from the red and into the black.

==============

PointCast Direct offers per-click ad banner model
Ad Age
http://www.adage.com/interactive/articles/19970721/article3.html

Not to be outdone by Doubleclick, PointCast announced their
click-thru program yesterday - PointCast Direct.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

Focalink SmartBanner 2
http://www.focalink.com
Internet ad placement/reporting service for agencies and ad management

That's it!

richard
moderator
online advertising discussion list

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

The New York Times on the Web targets ads with EXCEPTIONAL PRECISION
due to user-supplied demographic information on 1.7 million registered
users. Find your audience. ---------->>> http://www.nytimes.com/adinfo

----------------------------------------------------------------------

UNSUBSCRIBE INSTRUCTIONS
========================

You may leave the Online Advertising Discussion List at
any time by sending an email message with the word UNSUBSCRIBE
(just the word) in the body or content of your message to:

online-ads-digest-request_at_o-a.com

if you get the digest version, and

online-ads-request_at_o-a.com

if you get the non-digest version.

Online Advertising Discussion List
http://www.o-a.com/

• Archive Home Page
• Search
• Next message: rhoy_at_tenagra.com: "ONLINE-ADS>> MODERATOR's NOTE: Sponsorship Introduction - New York"
• Previous message: jeffl_at_mmgco.com: "Re: ONLINE-ADS>> Cookies"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.