Re: ONLINE-ADS>> Episodics-High CPM

Josh McCormack (jmccormack_at_scholastic.com)
Tue, 22 Jul 1997 10:34:51 -0400

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Oliver Willis wrote:

> I recently read a report that sites with original entertainment, such
> as
> the now defunct "The Spot" have been charging a CPM of $250! Does
> anyone
> have any info on this or whay the cost is so high?
>

It's the sad fact that the Internet grows like a virus, but the supply
of original content stays the same, or at best grows a lot slower. We've
encountered this with our site, as well, and have finally moved to
offering the most compensation we possibly can for content (20% of
advertising revenue from that content). People hunt and beg for content.
If we want advertising money, we have to supply.

Josh McCormack
http://www.travelersdiary.com
The Internet Magazine of First Person Travel Experiences

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