NONE: ONLINE-ADS>> Digital Help / July 22, 1997 / issue 3
ONLINE-ADS>> Digital Help / July 22, 1997 / issue 3
rhoy_at_o-a.com
Tue, 22 Jul 1997 17:28:26 -0500 (CDT)
Digital Help / July 22, 1997 / issue 3
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Digital Help is a weekly supplement to subscribers of The
Online Advertising Discussion list. Its purpose is to
provide a way to match list members who can help with
those seeking such things as:
-examples of online promotion to be used in a book or presentation
-statistics related to online promotion
-reviews of sites for the purpose of validating a promotional model
-opinions of their products related to online promotion
-participants for surveys related to online promotion
-job applicants for positions in online promotion
Please send your responses DIRECTLY to the PERSON MAKING THE
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This week's Online Advertising Discussion List sponsor:
The New York Times on the Web targets ads with EXCEPTIONAL PRECISION
due to user-supplied demographic information on 1.7 million registered
users. Find your audience. ---------->>> http://www.nytimes.com/adinfo
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In this issue:
==============
JOBS
----
1. Online Market Analyst/ Mkting Man, Web Programs & Market Development
2. Sales Rep Positions Available
3. Media Relations position
LOOKING FOR...
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4. cost-per-sale advertising examples
5. web reporting Software
6. advertising email providers
7. requirements to serve banner ads in-house
8. best methods for processing classified ads
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Date: Thu, 10 Jul 1997 08:32:24 -0700
From: Annette Achermann <aachermann_at_telis.org>
Subject: Online Market Analyst/Researcher ++more jobs in San Francisco
Hi there folks,
goodcompany.com is developing a fun, comfortable and safe way to make new friends and develop new relationships on the Web. We're looking for a few bright, energetic online marketing specialists to join our fired-up team of professionals located in San Francisco.
Online Market Analyst
This individual provides analytical support to the goodcompany.com team by providing clear, insightful, and value-added qualitative and quantitative analysis. Ability to analyze data and translate findings to useful information is critical. If you've ever wondered what people do online, this is the job for you. The focus of the position is on measuring traffic and usage patterns, advertising and promotional effectiveness as well as evaluating advertising and marketing alternatives and developing targets. Specific duties include consulting with internal clients, writing computer programs to analyze data, developing market models, writing reports of findings, and presenting results. The ideal candidate should have experience with statistical analysis and consumer market research including project coordination, problem definition, questionnaire design, data analysis and presentation of results in an online organization. Experience with SPSS or SAS, Excel, Interse, Accrue, and Pow!
erpoint is desired. Experience in analyzing marketing databases is essential as are strong oral and written communication skills. Sense of humor and an interest in behavioral and social sciences is a plus!
Marketing Manager, Web Programs
This individual will be responsible for directing and customer acquisition functions for goodcompany.com including advertising, web programs, and promotions. Responsibilities include developing the goodcompany.com advertising calendar, and conceptualizing, developing, implementing, monitoring, and analyzing the effectiveness of all national and local customer acquisition campaigns and web programs. Skills should include development and execution of creative guerrilla marketing tactics and managing a variety of marketing partner relationships. Experience in developing and implementing advertising, Web programs, promotions, direct mail and events is desired. The ability to work under tight time constraints, to work independently, and to establish priorities is critical. Online, service industry or agency experience desired.
Marketing Manager, Market Development
This individual establishes and develops strategic marketing partnerships. Identifies partner prospects and evaluates potential partner organizations, including audience draw, integration feasibility, and acquisition cost issues. Develops and nurtures relationships with market influencers. Negotiates marketing alliances with partners. Administers contracts and prepares status reports. Coordinates promotional programs with partners to promote products through joint marketing efforts. Coordinates participation in events and trade shows. Conducts service reviews and demonstrations. The appropriate candidate will have experience in Internet-related business development with online community contacts. Experience should include sales, negotiations, management reporting, and the ability to work independently.
Send cover letter and resume with compensation requirements to: annette_at_goodcompany.com or FAX to: (415) 543-9922. No calls please.
=============== POST 2
Date: Fri, 18 Jul 1997 15:33:21 -0400
From: "Matthew A. Shevach" <be_at_sprynet.com>
Subject: Sales Rep Positions Available
I am acting on behalf of a client, one of the most respected publishers of
Internet-based and traditional media, who is seeking a sales rep to sell
online advertising on 4 technology-based B-to-B sites which generate
significant traffic, unparalleled demographics, and outstanding editorial.
Previous sales experience and interest in the technical aspects surrounding
computers, networking hardware and software, and Internet/intranet
technology are helpful; drive, enthusiasm and the desire to build an
ad-supported online publishing franchise within the umbrella of one of
America's true blue-chip media companies are musts. Base is 45-50K with
commission-based bonus and outstanding benefits.
Other opportunities are also available for independent sales reps.
Please respond to be_at_sprynet.com.
=============== POST 3
Date: 22 Jul 97 16:41:28 -0400
From: Ellen Lutvak <ELutvak_at_intl.com>
Subject: Media Relations position
High Tech Media Relations Specialist
A leading software localization company seeks a high tech p.r. pro. Qualified
candidate will have 2-3 years agency or corporate experience, extensive high tech
media contacts, excellent communication and organizational skills.
Responsibilities include: fostering media relations, coordinating special events,
maintaining relationships with industry associations, and researching and coordinating
speaking engagements for personnel. Qualified candidate will also be comfortable
working under tight deadlines and in a multicultural environment. Please send
resume and cover letter to elutvak_at_intl.com or fax to 508.620.3999.
--------------
LOOKING FOR...
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Date: Thu, 10 Jul 1997 17:34:58 -0400
From: Brad Laesch <bradley_laesch_at_bus.emory.edu>
Subject: Cost-per-sale Advertising
I'm looking for information on business, law, or financial websites that
currently will or plan to accept cost-per-sale (revenue sharing, etc)
advertising.
=============== POST 5
Date: Thu, 10 Jul 1997 09:38:45 -0700
From: "Steven Heath" <Steven_Heath_at_grey.net>
Subject: Regional/City based sites
Hey all,
I have a real short timeframe for a media plan I need to create.
I have a Canadian based client that needs to promote themselves in certain
cities/regions on the West Coast and certain cities in the mid west.
Turn around is only a few days, any body got some ideas of places to look
for site like this. I am looking at reaching only those peopel that live
in these areas. BTW, yes I am talking to the big ad firms, ie,
DoubleClick, but I would like to add more than just 'network' sites to the
mix.
=============== POST 6
Date: Mon, 14 Jul 1997 17:19:31 +0000
From: charlie <charlieb_at_gol.com>
Subject: Great Web Reports?
Hi,
I am new to this list and I am just now developing a web site for the
American Chamber of Commerce in Japan, and I would very much like to
know people's opinions on the very best web report software out there.
Our site will be funded by sponsors and I want to be able to give them
the most useful info possible on all of the site's traffic.
=============== POST 7
Date: Mon, 14 Jul 1997 11:14:41 -0600
From: Banks Baker <BBaker_at_matchlogic.com>
Subject: advertising email providers
I am hoping the list can assist me in developing a list of email
providers that also run banner advertising through their service.
The usual suspects are Juno, Mercury Mail, and HotMail. Can anyone ad
other advertising email providers?
=============== POST 7
Date: Mon, 14 Jul 1997 13:35:49 -0700
From: scott_at_thedj.com (Scott Pinizzotto)
Subject: ONLINE-ADS>> In-house Ad Sales
Hi everyone! I am in the process of researching the resource
requirements to serve banner ads in-house.(software, sales $ admin.
needs, rep firms, etc.)
We are currently using DoubleClick and have been very happy with their
service. However, we are reviewing our advertising model and exploring
the possibility of in-house ad sales. Although it has been fairly easy
evaluating ad serving software cost, I am having trouble finding out the
cost and effectiveness (sales/salesperson) of a sales team, the process
of selling ad space, and other resource requirements of in-house sales.
Any information you could share with me on how your company does
in-house ad sales, or resources on this subject, would be very helpful.
(I will be glad to share this info. when I am done with my analysis!)
=============== POST 8
Date: Mon, 14 Jul 1997 16:15:51 -0500
From: Lance Stendal <lstendal_at_futurepages.com>
Subject: Classifieds Online
Hello everyone,
I have a simple question I hope someone might be able to help me with,
especially any newspaper participants. Has anyone had any experience with
posting classifieds online? Specifically, what is the easiest way to
integrate ads accepted over the phone or in person vs. those accepted over
the Internet when trying to publish classifieds in both print and online?
Does anyone out there actually accept classifieds, to be published in print
and/or electronically, over the Internet? What payment method(s) do you
use when accepting classifieds online?
I appreciate any and all advice on this.
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
The New York Times on the Web targets ads with EXCEPTIONAL PRECISION
due to user-supplied demographic information on 1.7 million registered
users. Find your audience. ---------->>> http://www.nytimes.com/adinfo
----------------------------------------------------------------------
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