NONE: Re: ONLINE-ADS>> Juno reference in Ad Bytes
Re: ONLINE-ADS>> Juno reference in Ad Bytes
Derrick W Robinson (derrobin_at_juno.com)
Wed, 23 Jul 1997 01:53:24 EDT
On Tue, 22 Jul 1997 10:46:44 EDT besegal_at_juno.com (Bruce Segal) wrote:
> I suspect that in order to avoid Juno's ads, people (I'd love to
>quantify the number) under-report their buying habits in the profile.
>After all, Juno's value-pitch to get members is "E-mail is meant to be
>free." To its members Juno's unique selling proposition is free cost,
>and not great deals on products you use plus free e-mail. So, I
>suspect some Juno members do not want the ads and will try to avoid them by
>providing false demographic information.
>
> As a marketer, the next question for me is, how do I value the
>access to its members Juno provides me, with this limitation in mind.
>
A percentage of respondence in most surveys lie, even when given better
incentives than what Juno gives. I think it was mentioned on this list
that an online survey found out that men tend to lie more often than
women. I dont remember the exact numbers. Consumer panels have problems
in getting those people on the panels to give genuine reports. Some do
some don't. Although frequent checking of members profile do not
eliminate false reporting, you may have to bear in mind the numbers that
may represent false report and act accordingly. Juno is strictly an Email
program. What better incentive can they offer than a free Email service
updated to match new technology.
Derrick Robinson
Derrobin_at_juno .com
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