ONLINE-ADS>> increase in banners = decrease in clic-thru

Joe Krupa (joe_at_ipgnet.com)
Wed, 23 Jul 1997 13:51:13 -0400

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Hello and good day. I am relatively new to both online marketing and
ONLINE-ADS. I'm sure that this subject has been raised before, but is there
any hard data about the time vs. effectiveness related to banner ads? I
have recently increased the number of banners from 1 to 6 for my web site
http://businesspark.ipgnet.com/eldorado/ and found that the number of click
thrus has actually decreased. Is this problem more related to banner
distribution or site staleness?

Joe Krupa <joe_at_ipgnet.com>

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