Re: ONLINE-ADS>> increase in banners = decrease in click-thru

Craig Swerdloff (cswerdloff_at_cliqnow.com)
Fri, 25 Jul 1997 10:28:37 -0400

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Joe Krupa said:

>Hello and good day. I am relatively new to both online marketing and
>ONLINE-ADS. I'm sure that this subject has been raised before, but is
>there
>any hard data about the time vs. effectiveness related to banner ads? I
>have recently increased the number of banners from 1 to 6 for my web
>site
>http://businesspark.ipgnet.com/eldorado/ and found that the number of
>click
>thrus has actually decreased. Is this problem more related to banner
>distribution or site staleness?

>From your Web site:
"We at El Dorado are Internet Marketing Specialists,."

Hmmm... That is interesting considering you are relatively new to online
marketing...

Fact: The more banners you have rotating, the better your click through
rates are ( All other factors remaining the same). We have a lot of
experience with this.

Where are the banners? Are they being targeted correctly? I would
imagine that you are advertising on the wrong sites, or possibly in the
wrong areas of the right sites.

f you do not know how to target correctly, and are relatively new to
online marketing, I suggest you stop pretending to be an, "Internet
Marketing Specialist." It hurts the credibility of those that really do
offer value to businesses and consumers.

Sincerely,

:-)------------------------------------------------lol------------------

Craig Swerdloff cswerdloff_at_cliqnow.com
CLIQNOW! Sales Group 888/254-0669
(Whole In One Advertising) 212/301-8906

:-)------------------------------------------------lol------------------

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