ONLINE-ADS>> Digital Help / July 28, 1997 / issue 4

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Digital Help / July 28, 1997 / issue 4
=======================================

Digital Help is a weekly supplement to subscribers of The
Online Advertising Discussion list. Its purpose is to
provide a way to match list members who can help with
those seeking such things as:

-examples of online promotion to be used in a book or presentation
-statistics related to online promotion
-reviews of sites for the purpose of validating a promotional model
-opinions of their products related to online promotion
-participants for surveys related to online promotion
-job applicants for positions in online promotion

Please send your responses DIRECTLY to the PERSON MAKING THE
REQUEST, NOT to the list posting address.

Unsubscribe instructions for the discussion list are at the
bottom of this message.

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In this issue:
==============

JOBS
----
1. Experienced Online Account Manager (CKS Group)
2. 0nline and/or print advertising sales professionals (CNET)

LOOKING FOR...
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3. Average click throughs of Top Sites in US and Canada

SITE CRITIQUE
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4. online media kit

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From: Patrick Fitzgerald (fitzgerald_at_cks.com)
Subject: Experienced Online Account Manager

CKS Partners' Washington, DC office is seeking an experienced account manager to run and manage large scale new media and online projects. A successful candidate will have proven project management skills and an understanding of web site development process, an in-depth understanding of online promotion, a successful track record working with both creative and technology staff, and above all have outstanding client service capabilities. Analytic and strong communication skills also necessary. Strategic thinker and experience in other integrated marketing disciplines a plus. Residence or relocation to DC-area a must.

Please send resume to fitzgerald_at_cks.com or fax to 202-822-9645 attn: Pat Fitzgerald

CKS Partners is part of the CKS Group, which is headquartered in Cupertino, California. The Company specializes in offering a wide range of integrated marketing communication services that help companies market their products, services and messages. CKS Group also has spearheaded the use of integrated marketing communication programs that use advanced technology solutions and new media -- which CKS Group defines as media that delivers content to the end users in digital form, including the World Wide Web, the Internet, proprietary online services, CD-ROMs, laptop PC presentations and interactive kiosks. For more information check out our website at www.cks.com.

=============== POST 2

CNET: The Computer Network seeks experienced online and/or print
advertising sales professionals. We currently have opportunities for sales
professionals at every level. We recently announced the launch of Snap!
Online (www.snap.com) and as a result we are expanding our sales force in
New York, San Francisco and Los Angeles. In New York we seek an Executive
Director of advertising sales for Snap! Online. The selected individual
will be responsible for building a national sales organization with both
east and west coast offices and staff. In San Francisco and Los Angeles we
seek Account Executives and Regional Sales Managers for CNET and it's
family of award winning web sites. All of our opportunities require
extensive experience in either online or print advertising sales.

for more information or to apply please email or call

Sean Lally
Director, Corporate Recruiting
CNET: The Computer Network
seanl_at_cnet.com
415-395-7805 ext 1577
fax: 415-623-2458

--------------
LOOKING FOR...
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Date: Thu, 24 Jul 1997 14:24:48 -0400
From: Krista Kalbfleisch <kkalbfle_at_canoe.ca>
Subject: Average click throughs

I was wondering if someone could help me in locating some Internet
statistics. I realize that an average banner ad click-through rate is
usually between 0.5 - 3%. Does anyone know what the top US and CDN
sites are averaging? I have checked all the sites like Forrester,
Jupiter, Cowles/Simba, NUA Internet Surveys etc, but haven't really
found what it is that I am looking for.

Any assistance will be greatly appreciated. I thank you for your time.
Please feel free to respond directly to me.

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SITE CRITIQUE
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Date: Mon, 28 Jul 1997 11:30:59 -0700
From: Mike Pooler <editor_at_pcgame.com>

Well, thanks in large part to a lot of good advice from people in the mailing list, our own online media kit is now up and running. I'd like to invite comments and criticism- please let me know which parts you think are great, which need improving, and what needs to be added.

The online media kit, which covers PCGAME.COM and DEMOLAND.COM, is up at:

http://www.pcgame.com/media/kit.htm

Thanks

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

Get 5000 guaranteed visitors to your site for just $750
***** Just 15-cents per unique visitor *****
>>>> http://www.valueclick.com <<<<

----------

Sure, we're big. But the size of your budget doesn't matter.
Our neighborhoods let you pinpoint exactly your target.
http://www.geocities.com/

----------------------------------------------------------------------

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