Re: ONLINE-ADS>> Tying banners to location and time

Cliff Allen (cwa_at_allen.com)
Tue, 29 Jul 1997 21:27:30 -0400

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At 05:06 PM 7/29/97 -0500, rhoy_at_tenagra.com wrote:
>Basically, he is suggesting that banner ads be shown during certain times,
>depending on what the banners are advertising. This seems asinine to me. In
>television, content is tied to a timetable. It makes sense there. You go to
>your TV at certain times to see certain content. This isn't the case on the
>web, however.

I tend to agree, but when I was in radio (a long time ago and far, far
away) each station I was worked for adjusted the tempo of the content by
daypart. It was the same set of songs, but we adjusted the "feel" to match
how we perceived the audience feeling at that time of day.

As for Web sites, we've seen high usage during one daypart on one Web site,
and peaks during different dayparts for other sites. The difference is in
the content.

We're starting to correlate demographic profile data to those individual's
Web hits so we'll know more about this soon.

Cliff

Cliff Allen cliff_at_allen.com GuestTrack --
GuestTrack, Inc. 919/859-3073 Web Site Personalization
Raleigh, NC http://www.GuestTrack.com and Tracking Software

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