Re: ONLINE-ADS>> Online Media Kits

xerxes (xerxes_at_mail.clark.net)
Tue, 29 Jul 1997 19:56:23 -0400 (EDT)

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With regard to how much info is on an online media kit, Dave Morrison said:

>The web is a powerful marketing tool that is profoundly effecting
>advertising and media. However, the selling process remains basically
>the same -- how one site measures up and delivers versus another. You
>will not take away the human element in this sales process. Sorry.

You should take into account the most current numbers on RAPIDLY growing
direct sales via web transactions. 1997 total is expect to reach $8
billion. This is almost 8 times the level of 1996 direct sales. Few of
these sales involve personal contact. The human element simply is not
always necessary. In the future, it may well become less necessary. In
some cases, if the customer does not want to bother dealing with a person,
or if it is cheaper to avoid dealing with a person, the trend toward
automated transactions, even in advertising, may accelerate.

In other cases, where conversation with a person is called for to close a
sale, net-telphony via special call centers (see http://oetting.com for
discussion on call centers and web-telephony) is in development. Selling
web advertising should be open to the same innovation in sales methods
happening elsewhere on the web. Should'nt it?

Scott Finer
http://www.agora-marketing.com

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• Next message: Bob Schmidt: "Re: ONLINE-ADS>> The Amazon.com model"
• Previous message: Cliff Allen: "Re: ONLINE-ADS>> Tying banners to location and time"
• Maybe in reply to: Lisa DeSisto: "ONLINE-ADS>> Online Media Kits"
• Next in thread: Andy Bourland: "Re: ONLINE-ADS>> Online Media Kits"

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